PROM Creative

18 Bridge Street

Brooklyn, NY 11201

contact@promcreative.nyc

(347) 599-2069

Director Bio

I grew up in the kitchen. My mother is a chef, and, like any woman who cut their teeth in a 1980s New York kitchen, she is tough as nails. She worked the line until she she was seven months pregnant, only leaving because the other cooks couldn’t squeeze past her without getting burnt by her cutting stare. She taught me that great cooking is about detailed control, experimentation and simplicity.  Filmmaking is no different. I left Singapore and relocated to New York, moving from my mother’s narrow kitchen to overpacked studios. Line cooks became focus pullers and electricians, but my process stayed the same as hers. Our environment is in a constant state of flux—tastes change. A good cook is nimble and can adapt. As a director, I think it’s so important to recognize that. There are innumerable ways to serve an image, and every medium constantly reinvents itself. I thrive on a digital landscape, where every project needs a tailored approach, just as every dish needs the right touch of spice.

Ahad is available for work in the UK, Europe and Asia. For US inquiries, contact SCHROM. For a full showreel, please contact one of our producers.

Back Ahad Mahmood
Vans "Customs"
Vans "Customs"
Samsung "Galaxy"
Dunkin' "Summer Sipping"
Haagen Dazs "Squares"
KY "Glasses"
Bacardi "Mojito"